Tag Archive | responsive web design

Are you Prepared to Meet Holidays Rush?

Holiday season around the corner and every business expects more customer ultimately more sales. Indeed holiday season is the busiest time for retailer as they are make changes in inventory to meet rush and promotion of new products. Some businesses start holiday shopping plane right after August with fall season but mostly start their marketing campaigns with Thanksgiving and Halloween.Woman-shopping-for-holiday-season

 

Is your business ready for holiday shopping season? Not yet prepared, get hurry. Give final touches to your promotional campaigns and make sure your store ready to meet rush, packed with all interesting themes, gift items and festivities which attracts buyers. Give your buyers the reason to click on buy it now button. Below tips and checklist ensure you that your business ready to come up to this holiday rush.

Analyze your Previous Campaign:

reportinganalysisCheck your last year holiday season report this can help you to figure out the medium from where most holiday traffic come and leading to conversion. You can easily make analysis, Google analytics data can provide you quick and deep reporting bout whether it was social media marketing, email marketing, paid or organic campaign. Stick to what work best for your business.

 

Make some noise with Special Offers:

specialoffers-holidaysDiscount is not enough make you offer something interesting because the page tagging with special offer, discount or something like that is most probably the top conversion generating landing pages for any website during the holidays shopping. Why not try out yet. Build it now and share interesting special offers which you potential visitors willing to buy. Eye-catching graphics with interesting offers will grab visitor attentions. Start scrambling with some Free Giveaway offers because this is the season of giving.

 

Email Marketing:

emailmarketingPromotional email marketing is all times favorite marketing tactic for marketers to improve conversions. Holiday season provide good chance to get customer attentions because consumers in good buying moods. If you are already using this but during peak season you should use it with slight changes. Make your email more interesting with good quality content and graphics and send it more frequently because waiting too late may lead you to sever disadvantages. Be the first one to reach your potential customer.

 

Get a Mobile Friendly Website:

onlinemobileshoppingOnline Mobile shopping has totally change the online shopping experiences and after Google mobile friendly algorithm the importance of responsive websites increase even then before. If your website still not mobile friendly its means you are losing great % of mobile shoppers. Hire some Professional web designer and developer make you website mobile responsive so you visitor can reach you products easily. Tap into mobile user community because during holiday rush visitors comes with buying mindset so remove all annoying hurdles of online shopping from your website and convert your visitor into buyers.

Interact with Potential Buyers through with Social Media:

socialphoneGet in touch with your customer through social media sharing. During holiday season you can schedule all you’re posting in advance. Make use of special offer images, hash tagging and direct massaging via Facebook, Twitter and Google + to interact with your potential buyers. Make sure using of specific holiday keywords terms in hashtags and holiday offers content so people can easily reach your destination page.

 

Special Holiday Content Marketing:

content-writerContent is the king for any online marketing campaign. Writing content is not enough, it all matter’s how to viral your content online so it make more engagement and drive more traffic to your website. Use BlogSpot or WordPress blog to make you content viral. Blog on website can also helpful in ranking improvement. Write content about your latest holiday offers and share on different content sharing mediums. Allow commenting and encourage other writer or visitor contribute you blog.

 

Take care of Payments and Shipping:

customercareTake good care of all shipping and payments issues because all these annoying hurdles can leads to drops in sales. Customers in buying mode and like quick, fast and reliable shopping so don’t keep your customers waiting. Be quick in response, online support and after sale services will build customer trust your and encourage repeat sales.

Fine tune all you business promotion strategies and use them at right time because waiting too late might lose potential buyers and revenues. Check the above list and make sure you business in good run mode before the peak season. Wish you a very happy holiday sales.

Advertisements

Responsive Web Design and Development; The Future of Website Design

Everyday the phrase “Responsive web design” is coming up in conversations more frequently than ever before, why?

This is because responsive web design is the answer to all your front-end development options focused on synching multiple devices with a single site. This basically means that it helps create websites which require little or no resizing, panning, and scrolling, when used across numerous popular devices. It essentially eliminates the need to have separate sites for different devices, truly a revolution indeed.

responsive web designResponsive web designing helps deliver the content a user is looking for on the device they chose to use, without the hassle of modifying it to fit in a specific screen size. It makes using the internet all the more fluid and easy for users of almost any device and is the next step in the evolution of communication in the future.

Is it the Future of Communication?

Times have changed dramatically and everyday something new is brought forwards for the benefit of the consumer. A recent market study shows that for the first time n recent years, sale figures for PC’s has fallen lower than ever before. This is because now people are turning towards more convenient options for surfing the web, like their tablets and smartphones. This scenario could spell a disaster for designers of popular websites, since now every site needs to be able to show perfectly on screen sizes of different proportions. communicationHowever, thanks to responsive web designing, the industry has risen to the occasion and faced this challenge with ease. Remember, that the world is finally turning away from desktops and conventional screen sizes, due to the revolutionary new devices being introduced everyday. In such a scenario, instead of fighting this change, it is time to embrace it and move with the flow.

What To Expect:

However, let’s not get carried away by technology and remember that responsive web design is in its infancy at the moment, and there are so many possibilities and opportunities yet to be explored and developed that to it. Here are some of the real challenges being faced in the meantime, while others are being solved as you read this article:

  • The biggest issue so far is Advertising on websites. Just like websites, advertising banners too need to be treated to guarantee their placements on sites.
  • The next big issue could be information architecture. To fit the bill of new age IT it needs to be hierarchically structured and carefully thought out.
  • Next thing is the loading time of sites on mobile devices. However, this has more to do with the shortsightedness of the developers, than the program itself.
  • Another thing that needs attention is educating the market. Customers need to be explained why responsive web design is worth the extra money they are being charged to spend on their site design.

Why it is here to Stay:

The Utility and benefits of responsive web design are quite obvious when you see one site performing equally well across all platforms and devices. Even from the site maintenance point of view, it is an undeniable benefit, since one update shows improvement across all platforms.respomsive web designResponsive web designing also offers numerous SEO advantages in usability, non-duplicate content and cross-platform link building.

Here is Why?

  • It is the next BIG thing in the field of web designing and with the way it is gaining momentum, it seems like its going to not just stay and get better, it’s all you’ll see in the future.
  • The world is switching to convenient hand held devices and that is why the old school conventional website design is becoming more or less redundant.
  • It is the best thing that ever happened for those looking for consistent digital branding.

Although, the benefits of responsive web design are now as clear as day for people to see, in some cases it is still a good idea to use a traditional blend of sits for mobile and desktop surfing. To make sure you get the best solution for your website, approach a seasoned and in-touch-with-the-times web developer company like estore seller. eStore Seller will help you navigate towards what best serves your brands interest, in stead of just trying to get the most out of your pocket.