Holiday season around the corner and every business expects more customer ultimately more sales. Indeed holiday season is the busiest time for retailer as they are make changes in inventory to meet rush and promotion of new products. Some businesses start holiday shopping plane right after August with fall season but mostly start their marketing campaigns with Thanksgiving and Halloween.
Is your business ready for holiday shopping season? Not yet prepared, get hurry. Give final touches to your promotional campaigns and make sure your store ready to meet rush, packed with all interesting themes, gift items and festivities which attracts buyers. Give your buyers the reason to click on buy it now button. Below tips and checklist ensure you that your business ready to come up to this holiday rush.
Analyze your Previous Campaign:
Check your last year holiday season report this can help you to figure out the medium from where most holiday traffic come and leading to conversion. You can easily make analysis, Google analytics data can provide you quick and deep reporting bout whether it was social media marketing, email marketing, paid or organic campaign. Stick to what work best for your business.
Make some noise with Special Offers:
Discount is not enough make you offer something interesting because the page tagging with special offer, discount or something like that is most probably the top conversion generating landing pages for any website during the holidays shopping. Why not try out yet. Build it now and share interesting special offers which you potential visitors willing to buy. Eye-catching graphics with interesting offers will grab visitor attentions. Start scrambling with some Free Giveaway offers because this is the season of giving.
Promotional email marketing is all times favorite marketing tactic for marketers to improve conversions. Holiday season provide good chance to get customer attentions because consumers in good buying moods. If you are already using this but during peak season you should use it with slight changes. Make your email more interesting with good quality content and graphics and send it more frequently because waiting too late may lead you to sever disadvantages. Be the first one to reach your potential customer.
Get a Mobile Friendly Website:
Online Mobile shopping has totally change the online shopping experiences and after Google mobile friendly algorithm the importance of responsive websites increase even then before. If your website still not mobile friendly its means you are losing great % of mobile shoppers. Hire some Professional web designer and developer make you website mobile responsive so you visitor can reach you products easily. Tap into mobile user community because during holiday rush visitors comes with buying mindset so remove all annoying hurdles of online shopping from your website and convert your visitor into buyers.
Interact with Potential Buyers through with Social Media:
Get in touch with your customer through social media sharing. During holiday season you can schedule all you’re posting in advance. Make use of special offer images, hash tagging and direct massaging via Facebook, Twitter and Google + to interact with your potential buyers. Make sure using of specific holiday keywords terms in hashtags and holiday offers content so people can easily reach your destination page.
Special Holiday Content Marketing:
Content is the king for any online marketing campaign. Writing content is not enough, it all matter’s how to viral your content online so it make more engagement and drive more traffic to your website. Use BlogSpot or WordPress blog to make you content viral. Blog on website can also helpful in ranking improvement. Write content about your latest holiday offers and share on different content sharing mediums. Allow commenting and encourage other writer or visitor contribute you blog.
Take care of Payments and Shipping:
Take good care of all shipping and payments issues because all these annoying hurdles can leads to drops in sales. Customers in buying mode and like quick, fast and reliable shopping so don’t keep your customers waiting. Be quick in response, online support and after sale services will build customer trust your and encourage repeat sales.
Fine tune all you business promotion strategies and use them at right time because waiting too late might lose potential buyers and revenues. Check the above list and make sure you business in good run mode before the peak season. Wish you a very happy holiday sales.