I can’t help but wonder how technology has simplified almost every aspect of life. But truth of the matter is that technology has complicated a few things as well, which were previously quite simple. Today it is not just a matter of finding a place to set up shop and start selling; the art of selling has now turned into the science of marketing. Today I find that major retailers of almost anything and everything, need to have a significant presence online as well. And that is where the complication begins, since becoming a successful online entrepreneur, is no easy feat. To be able to generate a profit online, there are a few things you need to get a hang of. No matter how successful your business may be in the real world, you can’t expect to set up an ecommerce portal and have the same amount of customers rolling into your virtual store.
To create a note worthy presence online, you need to have ample knowledge of what your online shoppers are looking for and how you can best cater to those needs. Once you are past the stage of setting up store online, your next step needs to be towards enhancing sales and revenues of your online store. A great ecommerce support service and partner like the Magento Ecommerce Store Seller can help you with all this and more.
Tips to Sell more
So while you get busy with the Magento store design team in designing and setting up your virtual store, I compiled an effective list of tried and tested tips for enhancing sales on your ecommerce website:
Keep It Simple:
Easy navigation is the name of the game if you want to make maximum sales online. You web store needs to be designed so simply that even novice online shoppers can find their way around it. Give product categories and subcategory clear and simple titles on prominent location on the page.
Apart from that, also have a quick and convenient search bar that helps your customers to find exactly what they are looking for. Make sure your search bar has efficient and rapid-search mechanisms, making it easy for customers to search for brands and products the website features.
And in the end, make sure the checking out part is also as simple as the checking in part was, meaning, keep the payment method as simple and short as possible. Various studies into online customer behavior show that sales enhance dramatically when the checkout process is streamlined and straightforward.
Personalize Your Services:
Whatever you may be selling, there will always be a specific time of the year when sales are bound to pick up. Make use of such high tides and offer your customers something extra to gain good will. If your products are being purchased as gifts prior to the holiday season, offer gift wrapping. On other occasions make sure to offer receipts, personalized notes and the benefit of a returns policy.
Your merchandise may be of the best quality available, but if your online store isn’t- your revenue generating equation might not work. So spend a reasonable amount in making sure that your web store is visually appealing and interesting for potential customers to browse through. Also make sure that you have provided as much information about products on offer as possible. Display basic information like sizing, color and availability prominently and add a bit of information about the origins of the product to give customers some perspective.
Be Honest and Straight Forward:
Never try to confuse the customer with hidden or previously undisclosed costs. Always make sure that your shipping costs are clearly evident before the customer’s final payout. The sooner they know about all additional charges, the better they will feel about shopping at your store and making purchases, rather than abandoning their cart before checkout.
Also offer services like order tracking to make the customer fell comfortable and confident about their purchase. Display your sales policies upfront and in plain language to minimize any kind of ambiguity.
An online shopping site that runs smoothly on multiple browsers is bound to be popular and pull in more sales. Virtual shoppers are not the most patient people to deal with, so don’t expect them to wait around for a site to load or make a purchase without looking at the image of the product because the image is broken. Almost everyone is using Google Chrome, Firefox or Safari, so make sure your site is compatible with multiple platforms and is operating smoothly across the board.
So when you put your head together with the high-tech professionals of the Magento store development team, make sure you mention these points so they can help you come up with the most lucrative and customer friendly ecommerce website for your business.